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Launching an Investment Brand in a Market with Low Trust in Russian-Speaking Companies
Case Study
Initial situation
— No trust in the new market: the brand had no track record in the English-speaking market, which created caution among potential clients.
— Weak personal brand of the founder: the founder had minimal social media presence, which reduced the perception of expertise and reliability.
— No content or lead generation system: the company did not use a structured approach to content creation or client acquisition, which resulted in low visibility.
— Weak personal brand of the founder: the founder had minimal social media presence, which reduced the perception of expertise and reliability.
— No content or lead generation system: the company did not use a structured approach to content creation or client acquisition, which resulted in low visibility.
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
What we did
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
Repositioning the brand and creating a unique value proposition
— We completely repackaged the brand’s visual and messaging model, taking into account the psychology of the local audience. This included updating communication materials, visuals, and the way information was presented.
— We developed a unique selling proposition that emphasized the company’s expertise and reliability in order to build audience trust.
— We focused on the values that mattered to the target audience: stability and long-term investment opportunities.
Creating high-quality video content
— We created a series of video materials, including interviews with opinion leaders, case studies, and real examples of successful investments adapted to the emotional patterns of the local audience.
— The video content was designed to build trust and demonstrate real business examples, reducing skepticism toward Russian-speaking companies.
Launching an end-to-end lead generation system
— We created a multi-stage lead generation system that included both organic traffic through content and targeted advertising.
— We used all relevant channels, including social media platforms such as Instagram, LinkedIn, and Facebook, and integrated influencers to increase reach.
— To improve efficiency, we set up retargeting campaigns that reminded potential clients about the brand and maintained a continuous flow of leads.
Using a car giveaway as an additional incentive
To attract attention and create engagement within an exclusive audience, we organized a private club contest with the opportunity to win a Porsche Cayenne.
This contest became part of a broader strategic approach aimed at creating additional value and privileges for the brand’s clients.
— We completely repackaged the brand’s visual and messaging model, taking into account the psychology of the local audience. This included updating communication materials, visuals, and the way information was presented.
— We developed a unique selling proposition that emphasized the company’s expertise and reliability in order to build audience trust.
— We focused on the values that mattered to the target audience: stability and long-term investment opportunities.
Creating high-quality video content
— We created a series of video materials, including interviews with opinion leaders, case studies, and real examples of successful investments adapted to the emotional patterns of the local audience.
— The video content was designed to build trust and demonstrate real business examples, reducing skepticism toward Russian-speaking companies.
Launching an end-to-end lead generation system
— We created a multi-stage lead generation system that included both organic traffic through content and targeted advertising.
— We used all relevant channels, including social media platforms such as Instagram, LinkedIn, and Facebook, and integrated influencers to increase reach.
— To improve efficiency, we set up retargeting campaigns that reminded potential clients about the brand and maintained a continuous flow of leads.
Using a car giveaway as an additional incentive
To attract attention and create engagement within an exclusive audience, we organized a private club contest with the opportunity to win a Porsche Cayenne.
This contest became part of a broader strategic approach aimed at creating additional value and privileges for the brand’s clients.
Result
In 45 days, we built the initial level of trust for the brand in a new market.
We launched a global lead generation system that continues to work and can be scaled further.
The product became more recognizable and trustworthy among the English-speaking audience.
The cost per lead decreased to $36 in the English-speaking segment, with an average deal value of $80,000.
We launched a global lead generation system that continues to work and can be scaled further.
The product became more recognizable and trustworthy among the English-speaking audience.
The cost per lead decreased to $36 in the English-speaking segment, with an average deal value of $80,000.
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
We added an engagement mechanic for a premium audience
The Porsche Cayenne giveaway helped attract attention and create a sense of exclusivity. It supported the broader positioning of the brand as a premium investment opportunity.
We used content as a trust-building tool
Video content, interviews, case studies, and real investment examples helped demonstrate expertise before asking the audience to leave a request.
The communication was rebuilt around the expectations of the English-speaking audience: stability, transparency, long-term value, and real examples. This helped reduce skepticism and made the brand easier to understand.
We adapted the brand to the local audience
We rebuilt trust before scaling lead generation
When a brand enters a new international market with low initial trust, advertising alone is not enough. Lead generation works better when it is built on clear positioning, proof of expertise, localized communication, content, and a multi-channel system that gradually warms up the audience.
For an investment product, especially in a new international market, trust comes before conversion. We did not start only with ads. First, we strengthened the brand’s positioning, messaging, visual identity, and proof points.
Why it worked
Key takeaway
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
Все кейсы
Tell us about your project
We’ll prepare a media plan and show where your digital marketing budget may be leaking