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Promoting an International Accounting School in the UAE
Webinar Lead Generation Case Study with an 88% Attendance Rate
Case Study
Client: International Accounting School
Objective: Webinar registrations
Geo: UAE
Period: September 2024
Tools: Targeted advertising on Facebook and Instagram
Objective: Webinar registrations
Geo: UAE
Period: September 2024
Tools: Targeted advertising on Facebook and Instagram
34 qualified leads
30 people attended the webinar
88% webinar attendance rate
€4.6 cost per qualified lead
30 people attended the webinar
88% webinar attendance rate
€4.6 cost per qualified lead
webinar attendance rate
88%
Results
Objective
The client needed to attract a relevant audience to a webinar for an international accounting school in the UAE.
The key challenge was not just to generate registrations, but to bring in people who were genuinely interested in the topic and would actually attend the webinar.
For educational projects, registration volume alone is not enough. A campaign may generate cheap leads, but if people do not show up, the business does not get real value from the advertising budget.
That is why we focused not only on cost per lead, but also on lead quality and webinar attendance.
The key challenge was not just to generate registrations, but to bring in people who were genuinely interested in the topic and would actually attend the webinar.
For educational projects, registration volume alone is not enough. A campaign may generate cheap leads, but if people do not show up, the business does not get real value from the advertising budget.
That is why we focused not only on cost per lead, but also on lead quality and webinar attendance.
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
What we did
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
We identified the right audience segments
We focused on people who were likely to be interested in international accounting, professional development, finance, and career growth in the UAE.
The advertising strategy was built around audience relevance rather than broad reach.
We launched targeted ads on Facebook and Instagram
IWe used Facebook and Instagram to reach potential webinar participants in the UAE.
The campaigns were built to attract people with a clear interest in the topic, not random traffic.
We tested creatives and messaging
We tested different ad creatives to understand which messages attracted the most relevant audience.
The best-performing creatives clearly communicated:
— what the webinar was about;
— who it was for;
— why the topic was useful;
— what value a participant would get after attending.
We optimized for qualified leads
The goal was not to get the cheapest registrations at any cost.
We monitored lead quality and focused on attracting people who were more likely to attend the webinar and be interested in the school’s offer.
We focused on people who were likely to be interested in international accounting, professional development, finance, and career growth in the UAE.
The advertising strategy was built around audience relevance rather than broad reach.
We launched targeted ads on Facebook and Instagram
IWe used Facebook and Instagram to reach potential webinar participants in the UAE.
The campaigns were built to attract people with a clear interest in the topic, not random traffic.
We tested creatives and messaging
We tested different ad creatives to understand which messages attracted the most relevant audience.
The best-performing creatives clearly communicated:
— what the webinar was about;
— who it was for;
— why the topic was useful;
— what value a participant would get after attending.
We optimized for qualified leads
The goal was not to get the cheapest registrations at any cost.
We monitored lead quality and focused on attracting people who were more likely to attend the webinar and be interested in the school’s offer.
Result
The campaign generated 34 qualified leads.
Out of them, 30 people attended the webinar, which means the attendance rate reached 88%.
The cost per qualified lead was €4.6.
Out of them, 30 people attended the webinar, which means the attendance rate reached 88%.
The cost per qualified lead was €4.6.
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
We controlled lead quality
The campaign was optimized not only by cost, but also by the relevance and quality of the leads generated.
We used clear, direct messaging
The creatives explained the value of the webinar and helped filter out low-intent users.
The campaign was focused on people who were likely to be interested in international accounting and professional development in the UAE.
We targeted a relevant audience
We focused on attendance, not just registrations
Facebook and Instagram ads can work effectively for educational projects when the campaign is built around lead quality, clear positioning, and real attendance — not just cheap registrations.
For webinar funnels, the main result is not the number of people who fill out a form. The real value comes from people who actually attend and engage with the content.
Why it worked
Key takeaway
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
Все кейсы
Tell us about your project
We’ll prepare a media plan and show where your digital marketing budget may be leaking